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Find the right fit: Campaign toolkit

Cartoon racoon wearing oversized denim pants, brown shirt, and cowboy hat. Text reads, "you’re picking jeans, the fit really matters. It’s the same thing with mental health care."

Thank you for joining our campaign!

Find the right fit is a community-wide campaign running from July 10 - August 8, 2025.

Goals of Find the Right Fit campaign:

  • This campaign is all about alignment. Helping our community get the right care at the right time.
  • The call to action: Learn about the different types of mental health care at findtherightfit.org [English page] [Spanish page]
  • Short-term goal: Mesa County community experiences increased awareness of appropriate levels of care across the mental health care continuum.
  • Long-term goal: Mesa County community members seek appropriate level of care along the mental health continuum.

Background:

  • Participants in the Mesa County Community Behavioral Health Summit selected this as a priority activity.
  • Education Campaign Workgroup members and Mesa County Public Health Communication Team worked on messaging.
  • The language is accessible and non-stigmatizing. All materials are appropriate for a general population audience ranging from 5th-8th grade reading levels.

Ways your organization can participate:

  • Tag Mesa County Public Health when sharing on social media. Facebook @mesacountypublichealth, Instagram @mcphinaction. We will reshare your post to help keep the campaign alive and showcase your organization.
  • Two main ways to participate in this community-wide campaign:
    • Digital marketing: Sharing the information on your website, social media platforms, and e-newsletters. Tag Mesa County Public Health and other partners. Use the hashtag: #findtherightfitmesa 
    • Print marketing: Share the information through stickers and posters displayed at your organization or during outreach.
  • Keep the campaign going:
    • Take photos of your staff wearing campaign-inspired clothing and share on social media. 
    • Share the campaign in your monthly digital newsletter.
    • Challenge another organization to a denim duel or other campaign theme.
    • Email allison.howe@mesacounty.us with questions or suggestions for more content.

Asset Library

Spread the word!

Cartoon racoon wearing oversized denim pants, brown shirt, and cowboy hat. Text reads, "Just like jeans, mental health care isn’t one-size-fits-all."
Cartoon racoon wearing oversized denim pants, brown shirt, and cowboy hat. Text reads, "when you’re picking jeans, the fit really matters. It’s the same thing with mental health care."